01.27.09 | TAKING 2009 BY STORM
With the New Year comes New Work! I've been fortunate enough to work with some amazing new clients & together we have created some stunning work. See what's new & be sure to check out Birke Photography, Elite SEM, Waxman Cancer Research Foundation, True Flirt, Die Junge & Almond NYC.
COMING SOON
- Stack
- Portero
- WIK Group
Feel free to drop me a line - even if it's just a simple Hello.
Caroline Bargerstock is the creative core of Birke Photo. She has shot professionally around the globe, capturing nature, humanity, & personality for nearly a decade. Her photography work extends from wedding, fashion & portraiture, to product & fine art.
Caroline approached us interested in both redesigning her company identity as well as a new web pressence. After speaking with Caroline about her ideas & how she would like to exhibit her work, it was clear she wanted to exhibit the many facets of her work but at the same time offer a soothing user experience.
The final product focuses on emmersing the user in rich images & creates a space where one can truly experience the intimate world in which Caroline captures.
Branding, Website & Print design for New York & San Francisco based Search Engine Marketing Firm, 'Elite SEM'.
As a quickly growing SEM & SEO company, Elite SEM was in need of a brand & web revamp. Ben Kirshner, CEO of Elite SEM, wanted his company to appear fresh & on the cutting edge while still appealing to the most corporate of clients. After a handful of discussions & design rounds, we focused on a very simple aesthetic dependent on thick fonts & flat colors. The final designs have brought an entire new life to the 'Elite SEM' brand as well as drastically changing their proffesional ∓ online presence.
Website design for New York City based cancer foundation company, 'Samuel Waxman Cancer Research Foundation'.
The 'Samuel Waxman Cancer Research Foundation' focuses on the most promising strategies for developing cures & treatments for many types of cancer. It even offers hope of being able to prevent cancer from developing. They are on the cutting edge of a revolution with alternatives to the traditional treatments of chemotherapy & radiation, which kill cancer (and healthy) cells.
With the recent developemnt of their young proffesional subsidiary, 'Millennial Society' - the Waxman Foundation was interested in creating a vibrant online experience in which would attract young NYC professional in hopes to get them involved in the foundations events.
Mac World Video Displays for the new iPhone App, 'True Flirt'.
Teaming up with the extremely talented 'Adam & Co.', Adamn Larson & I created HD video displays for 'True Flirt' in order to display their new app at the Mac World Conference in San Francisco, CA.
Promotional web site for NYC Artist collective, 'Die Junge'. A Special thanks to JDK New York for including me on this project.
Website & Menu design for newly established french bistro 'Almond', located in the Flatiron District of NYC.
Branding, Website & Print design for 2006 political documentary, 'Swing State'.
'Swing State' invites you behind the scenes of the 2006 Ohio Governor & Lieutenant Governor race. Fierce politics meet intimate family settings in an extremely in depth & directly personal political documentary.
Director & Producers Jason Fisher, John Intrater & H. Spencer Young were in need of a promotional website for their new documentary 'Swing State'. They were open to suggestions as far as aesthetic but wanted to make sure that the site echoed 'Ohio' & that it was something that felt alive.
In order to meet these requests, I built a site that ran on a weather rss feed & depending on the weather in Ohio the site would exhibit that specific animation over the background scene. The site was very successful & one that kept fans as well as locals coming back frequently.
I was thrilled to be apart of such an inspiring politically driven project & one that truly captures the importance of Ohio's 2006 governor race as well as it's importance it will have this November (2008).
Branding, Website & Print design for London PR company, 'Essence Communications'.
As an established UK PR company with a strong sense of identity, Essence Communications was looking for an aesthetic with a bit of sex appeal & something that would set them apart from all competition. The site maintains an extremely personal feel through out & dances between the line of a erratic creative mess & an organize presentation of information.
Logo & Storyboard designs for UK based film house, 'Asylum Films'.
'Asylum Films' is a newly founded UK film house focusing primarily on short films, stop motion animation, & music videos.
Website for Vietnam based fashion company, 'Ipa - Nima'.
Founder Christina Yu has been creating fashion accessories that elegantly fuse unique materials, vivid color schemes & inventive ideas into every piece for nearly fifteen years. With a focus on handbags & a design-first philosophy, Ipa-Nima translates fashion trends into edgy accessories steeped in soul.
With her 2007 Winter line in production, Christina was in need of a new site as well a an engine in which people could send wholesale enquiries. She expressed interest in creating a beautiful site in which blossomed as it opened & strongly complemented her colorful products.
Website, Poster, & Music Video design for Nashville, TN based band, 'The Protomen'.
'The Protomen' wanted a website that would give them a chance to visualize some of the ideas behind their music better & form a complete control center for their operations. Always fans of depth, complexity, hidden elements & trickery, the site was built with the intention of being easily extendable and open to adding many levels for fans to explore.
Alongside developing the site, there was also an animated music video for their debut single 'Hope Rides Alone' & handful of tour posters.
Website for London based celebrity pr company, 'Urban Lifestyles'.
Owner JJ murray-leach was looking for a new site to launch his bespoke celebrity PR company, 'Urban Lifestyles'. He expressed his desire for a site which demands his viewer's attention through beautiful imagery & a hypnotic looping soundtrack whilst still communicating his companies deliverables.
Branding, Website & Print design for New Jersey based speech therapy company, 'Speak To Me Kids'.
'Speak To Me Kids' is a New Jersey based speech therapy company founded by Joyce Kaveney in 2008. To coincide with the launch of the company, Joyce approached me with the desire to create a strong brand & online identity.
Joyce expressed an interested in creating an identity in which was colorful, inviting, & simple. She strongly opposed a site that was difficult to navigate & did not want her users aimlessly searching for content page after page.
In order to satisfy all of Joyce's needs,I created an extremely inviting & colorful company identity which would speak strongly to her market audience while also commenting on the nature of her business.
The site being the biggest feat, we decided to composed all the site information on one page as we believed this would hinder any aimless 'page searching' as well as limit the amount of user clicks. To complement the 'single page' design we added some nice javascript to enable an animated menu in which follows you through out the page so that you are never lost.
Site, Print, & Branding for international real estate brokers & Prudential Douglas Elliman subsidiary, Ariel & Yair Tavivian
Ariel & Yair Tavivian contacted us in order to further develop their new real estate company, the 'Tavivian Group'. The Tavivian brothers were very interested in a new & unique aesthetic but at the same time wanted something minimal enough that the design would not conflict with the site info. After understanding their needs & discussing the many different routes, the end result was a tight, clean & easy to use Flash/ HTML / CSS / JavaScript / PHP driven website of which they now have complete control & update daily.
Branding & Print design for worldwide publishing giant, 'Schoolastic'.
'Schoolastic' was in the process of creating a new chapter of children reading books called 'Expert Reader'. With this new series taking center stage, they were keen on creating a brand in which drew kids into the context rather then simply presenting them with plain text & questions on every page. They approached us looking for inspiration & an indentity that would attract the young audience. The work above are sample layouts, logos & cover designs that we created but unfortunately were not chosen.
Poster campaigns for UK theater production company 'Version Theater' for their recent plays 'The Woods' & 'Four Seasons'.
Logo & Branding Design for UK based company 'The Rage'.
'The Rage' is an event company that host quarterly events through out the UK promotion new band & seasonal festivities. They focus on an older 'rock' market & suggest that they provide 'Rock'n'Roll' for grown ups as they try to remove the dive scene whilst still providing the emerging UK indie bands.
Above is a random collection of work that has been created over the past three years. It is a wide array of work that spans from live show photography to hand drawn illustrations. Take the time to run through the work above & I hope it inspires you as much as it has me.

Originally from Massachusetts, I am a Designer & Developer now residing in NYC. byDefault is the personal portfolio of Stephen M. Lynch & encompasses my professional work over the past three years.
2006 BFA with Honors, Syracuse University | School of Art & Design
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Stephen Lynch
byDefault
270 Park Ave South Suite 10F
New York, New York 10010
508.868.3882
smlynch@me.com
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Sugarcube Software
Version Industries
Duran Rose
Jules Janssen
Bears Repeating
Fairchildesign
Adam & Co.
Brendon Palmer-Angell
Zack Atkinson
David M. Garcia